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Archive for the 'Car Dealer Industry Perspective' Category

Bumblebees – Car Dealers Know that They Make a Lot of Noise but Never Sting

Tuesday, February 2nd, 2010
Worker buff-tailed bumblebee (Bombus terrestri...
Image via Wikipedia

Car dealers have their own lingo.  We have posted about “bird dogs” and “be-backs.”  What about bumblebees?  We all learned as kids to stay away from wasps.  I still remember a couple times when a wasp got the best of me.  Real bumblebees are not usually aggressive, though they will sting if provoked or to protect their nests (http://en.wikipedia.org/wiki/Bumblebee).  Bumblebees at car dealers are different.  They are not hard to spot.  In fact, you might be able to look into the mirror and see one.

A bumblebee, to a car dealer, is a consumer who goes from dealership to dealership but never buys anything.  They talk.  They test-drive.  They say that they will “be back” after looking at other cars.  Car dealers dont like this type of bumblebee, because they can’t make money without a sale.

There is nothing wrong with being the right kind of bumblebee.  Take your time.  Compare prices and features.  You will likely have that car (and possibly a payment to go with it) for a long time.

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Interesting Website Designed for Car Dealer Internet Sales Managers

Thursday, December 3rd, 2009

You get the consumer and consumer lawyer’s perspective on this blog.  However, you can’t be fully prepared to deal with a car dealer without knowing perspectives of car dealers and those associated with car dealers.  I ran across an interesting website (link below) which purports to give the opinions of an automotive Internet sales manager.  The “about” portion of the site indicates that the site is designed in part for those Internet sales professionals “looking to elevate their game.”  It is also purportedly designed to keep up with some of the latest car dealer industry news and trends.

http://www.dealerrefresh.com/

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